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Mountain family hotel
Kupčoková, Ivana ; Dýr, Petr (referee) ; Žalmanová, Petra (advisor)
The Master thesis deal with the design of a recreational object , the type of a mountain family hotel nearby the town of Brezno in middle of Slovakia. The goals will be to design a recreational and sports complex respecting nature and tradition. Mountain family hotel should offer accommodation and the possibility of spending an active holiday for tourists and families with children.
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Mountain family hotel
Kupčoková, Ivana ; Dýr, Petr (referee) ; Žalmanová, Petra (advisor)
The Master thesis deal with the design of a recreational object , the type of a mountain family hotel nearby the town of Brezno in middle of Slovakia. The goals will be to design a recreational and sports complex respecting nature and tradition. Mountain family hotel should offer accommodation and the possibility of spending an active holiday for tourists and families with children.
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Export potential of traditional Slovak products in selected foreign markets
Grofčík, Lukáš ; Taušer, Josef (advisor) ; Žiaček, Jozef (referee)
The aim of the thesis is to explore the potential of Slovak exports of traditional products in selected foreign markets and identify suitable target group of customers for Slovak traditional products. The work is divided into three parts. The first chapter provides the theoretical basis of exports to foreign markets. The second chapter deals with traditional products in the world and Slovakia. In the third chapter we examine the potential of traditional cheese products from Slovakia in selected foreign markets and essential basis for the development of the theme is questionnaire survey focused on perceptions of respondents toward traditional products in a particular country.
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The analyse of exploitation the regional brand by chosen producents in the region of Šumava
KRYLOVÁ, Dana
The bachelor work the use and benefit the regional brands by chosen producent in the region of Šumava, then more specifically in the region of Domažlice. Principal aim of the work was to determine the impact of certification and the potential for further improvements in the functioning of the program. The data were used to obtain interviews, the results have subsequently created a case study of manufacturers. Conclusion was proposed recommendations for improving services.
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